what we do

we deliver creative strategies that work.

We are an agency that lives at the intersection of form and function. We develop values-driven brands through emotionally resonant creative. We also understand how to strategically and effectively deliver that creative to audiences across a multitude of platforms and channels.

Styled Dining Room Table

our capabilities

strategy and planning

BMDG’s strategic approach prioritizes the audiences that present the biggest opportunity for growth. We work with brands to create strategies and messaging that speaks to these audiences in a way that ensures the brand is heard.

  •  Audience Segmentation and Prioritization
  • Audience Targeting
  • Brand Development
  • Channel Strategy
  • Drive-Period and Editorial Planning
  • Multi-Channel Distribution

creative services

We approach both visual creative and written content as the holistic expression of a brand’s unique story, and we tell that story in a way that will create a lasting emotional connection with consumers.

  • Brand Expression
  • Catalog Design and Marketing
  • In-Store Collateral and Merchandising

  • Package Design
  • Photo and Video Production

  • UI/UX Design

  • Visual Identity

digital services

BMDG drives digital engagement by marrying comprehensive social and paid-media strategies with world-class creative and content. We also manage, monitor, and optimize all campaigns, and we provide honest reporting and transparent attribution to track performance.

  • Channel Activation

  • Content Strategy and Content Creation
  • Email Marketing and Automation
  • Influencer Marketing

  • Paid Media

  • Social Media

  • Website Architecture and Design

How We Work Flowchart
How We Work Flowchart

how we work

Brand Identification

Our team has spent a decade developing an approach that identifies unique points of difference, sequences a brand’s DNA, and then positions the brand to take advantage of opportunities in an ever-changing marketing landscape.

Brand Expression

We know how to capture a brand’s essence. We also know how to take that essence and build a solid go-to-market strategy around it. By focusing on the nuances and details, we provide a look and feel that becomes a point of difference, lifting brands to a whole new level.

Brand Marketing

We believe every piece of brand expression should be valuable to the audience. It should also serve a specific objective that serves the overall brand goals. We are experts at making sure your brand is marketed with precision and purpose across all channels.

Brand Activation

We know your marketing dollars are scrutinized, and that you need to be more accountable for your ROI than ever. That’s why our activation strategies are built around granular attribution measurement and in-market learning tactics.

Styled Upscale Living Room Scene

our landscape expertise

What was once referred to as “middle America” has morphed into a more complex, and diverse group of consumers that are unified by their common priorities and a sense of personal empowerment. At BMDG, we call this group the New American Middle. Through our own research, and our work with brands such as Sherwin-Williams, Arhaus, Vera Bradley, Pyrex, and many others that market to the New American Middle, we’ve discovered an essential truth about this large and valuable audience: the New American Middle is primarily motivated by values.

how to reach the new american middle

Textured Stylized Image with Rocks and Fabric

our consumer expertise

BMDG’s reputation was built on our work with brands that primarily serve women. After working for more than a decade with Vera Bradley, our first client, we became experts at helping brands market to this powerful audience. After all, more than 85 percent of consumer purchases in the United States are made by women, and nearly all fashion and home goods purchases are made with women in mind. In order to win the loyalty of women, brands need to meet women face-to-face, in the places where they live, and have meaningful and authentic conversations. We know how to start those conversations.

how we market to women

Female Splashing in Water with Vera Bradley Scarf

our category expertise—home goods

At BMDG, we market home goods a little differently than other agencies. We believe that a brand needs to have a story to tell about every product it sells, and not just an exotic sourcing story, but a story that answers the questions real consumers ask themselves when making a purchase. What can I make in this baking dish to serve my friends? How will this sofa improve the time I spend with my family? At BMDG, we tell the kind of brand stories that reflect the values consumers care about most.

how we market home goods

Arhaus Image of Dining Room with Dog on Couch

our category expertise—fashion

Marketing fashion and apparel is how we got our start. Ever since then, we’ve kept our eyes and ears open, and developed a deeper expertise in this increasingly complicated category. Whether you’re a brand that sells to big box retailers or an ecommerce startup, BMDG has the strategic chops to find out what makes you special, and the experience and know-how it takes to communicate that special something to the right audiences.

how we market fashion brands

Image of Man Walking Away From Boat Wearing Peter Millar Clothing

our lifestyle branding expertise

At BMDG, we specialize in building lifestyle brands that consumers want to invite into their homes. We understand the challenges of reaching audiences, and we are experts at helping brands find new ways to make connections, especially with the New American Middle audience. We also know that the new marketing landscape requires brands to find new ways to connect—and to continue to strengthen those connections constantly. And that’s what we’re all about at BMDG—building unbreakable, emotional bonds between a brand and its audience.

our guiding principles

 

select clients

Peter Millar Logo
Pyrex Logo
Arhaus Logo
Vera Bradley Logo