the middle of nowhere.
the center of everything.



Using Strategy and Storytelling to Bring Arhaus to Your Home


vera bradley

Guiding the Growth of a Beloved Lifestyle Brand

Pyrex Pie Plate on Table



Giving a Household Name a Content Makeover


dutch boy

Refreshing the In-Store Experience for the DIY Generation

Man in Convertible Car on Beach Wearing Peter Millar Clothing


peter millar

Transforming a Menswear Company into a National Brand

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our landscape expertise

introducing the new american middle

Through our own research, and our work with brands such as Arhaus, Pyrex, Sherwin-Williams, Vera Bradley, and many others that market to the New American Middle, we’ve discovered some essential truths about this large and valuable audience.

Image of child and parent playing in lake

our consumer expertise

marketing to women

Women know how to stick together. We congregate, help each other out, talk. Women know the brands that get who we are and those that don’t; the products that work and the ones that fall short.

Person typing on laptop keyboard



You are passionate about writing and brand storytelling in various forms, including print and digital. Plus, you’re a writer, editor, and creative strategist all in one. 

Blog header image showing texture and sustainable messaging


how bmdg forecasts color trends

We mingle at trade shows, leverage our proximity to taste makers, and trust in our partners at the Color Marketing Group to bring color expertise to our clients.