the middle of nowhere.
the center of everything.


hunter douglas

Repositioning and Reimagining a Luxury Window Covering Brand

Influencer and Clark + Kensington Paint Cans on two vertical images


ace hardware

Using Design Influencers to Engage the DIY Audience

Arhaus sofa in the middle of a field



Using Strategy and Storytelling to Bring Arhaus to Your Home


vera bradley

Guiding the Growth of a Beloved Lifestyle Brand

Pyrex Pie Plate on Table



Giving a Household Name a Content Makeover


dutch boy

Refreshing the In-Store Experience for the DIY Generation

Man in Convertible Car on Beach Wearing Peter Millar Clothing


peter millar

Transforming a Menswear Company into a National Brand

Graphic chart showing connection points

our landscape expertise

introducing the new american middle

Through our own research, and our work with brands such as Arhaus, Pyrex, Sherwin-Williams, Vera Bradley, and many others that market to the New American Middle, we’ve discovered some essential truths about this large and valuable audience.

Girl walking on beach with patterned backpack from Vera Bradley

our consumer expertise

marketing to women

Women know how to stick together. We congregate, help each other out, talk. Women know the brands that get who we are and those that don’t; the products that work and the ones that fall short.

Green Flowers

work with us

project manager

This role works cross-functionally with many teams across the organization, including design, accounting, finance, traffic, and digital.

Blog header image showing a room scene with vibrant color and artwork on the wall


how bmdg forecasts color trends

We mingle at trade shows, leverage our proximity to taste makers, and trust in our partners at the Color Marketing Group to bring color expertise to our clients.

Person typing on laptop keyboard


the secrets to YETI’s marketing success

How does a cooler business founded by two brothers in Austin, Texas, grow into a brand worth $1.7 billion in just twelve years?

Blog header image showing a room scene with vibrant color and artwork on the wall

work with us

account manager

This client-facing role is the gatekeeper for communications to and from the client and has ultimate responsibility for delivering projects that are on brand, within budget, and that exceed expectations.