the middle of nowhere.
the center of everything.
our landscape expertise
Through our own research, and our work with brands such as Arhaus, Pyrex, Sherwin-Williams, Vera Bradley, and many others that market to the New American Middle, we’ve discovered some essential truths about this large and valuable audience.
our consumer expertise
Women know how to stick together. We congregate, help each other out, talk. Women know the brands that get who we are and those that don’t; the products that work and the ones that fall short.
You are passionate about writing and brand storytelling in various forms, including print and digital. Plus, you’re a writer, editor, and creative strategist all in one.