the middle of nowhere?
the center of everything.
work
pratt & lambert
Audience Segmentation and Synthesis Sets the Stage for a Colorful Brand Evolution
our landscape expertise
introducing the new american middle
Through our own research, and our work with brands such as Arhaus, Pyrex, Sherwin-Williams, Vera Bradley, and many others that market to the New American Middle, we’ve discovered some essential truths about this large and valuable audience.
our consumer expertise
marketing to women
Women know how to stick together. We congregate, help each other out, talk. Women know the brands that get who we are and those that don’t; the products that work and the ones that fall short.
blog
how canada goose climbed to the peak of winter gear
The Creators of the Iconic Canadian Parkas Use Pro-Level Quality, a Sense of Place, and Retail Innovation to Stay Ahead of the Pack.
blog
the new american middle: redefining middle america
Over the last 10 years, a new consumer group has emerged. Empowered by access to unprecedented amounts of data and knowledge through social media and their support networks, this group has become an influential economic force from their place in the middle of it all.
blog
simple lessons from a kitchen classic
Le Creuset, Creator of the Iconic Dutch Oven, Offers Insights Into Developing a Cult-Like Following