the middle of nowhere.
the center of everything.

work

hunter douglas

Repositioning and Reimagining a Luxury Window Covering Brand

Influencer and Clark + Kensington Paint Cans on two vertical images

work

ace hardware

Using Design Influencers to Engage the DIY Audience

Arhaus sofa in the middle of a field

work

arhaus

Using Strategy and Storytelling to Bring Arhaus to Your Home

work

vera bradley

Guiding the Growth of a Beloved Lifestyle Brand

Pyrex Pie Plate on Table

work

pyrex

Giving a Household Name a Content Makeover

work

dutch boy

Refreshing the In-Store Experience for the DIY Generation

Man in Convertible Car on Beach Wearing Peter Millar Clothing

work

peter millar

Transforming a Menswear Company into a National Brand

Graphic chart showing connection points

our landscape expertise

introducing the new american middle

Through our own research, and our work with brands such as Arhaus, Pyrex, Sherwin-Williams, Vera Bradley, and many others that market to the New American Middle, we’ve discovered some essential truths about this large and valuable audience.

Girl walking on beach with patterned backpack from Vera Bradley

our consumer expertise

marketing to women

Women know how to stick together. We congregate, help each other out, talk. Women know the brands that get who we are and those that don’t; the products that work and the ones that fall short.

Person typing on laptop keyboard

careers

copywriter

You are passionate about writing and brand storytelling in various forms, including print and digital. Plus, you’re a writer, editor, and creative strategist all in one. 

Blog header image showing a room scene with vibrant color and artwork on the wall

blog

how bmdg forecasts color trends

We mingle at trade shows, leverage our proximity to taste makers, and trust in our partners at the Color Marketing Group to bring color expertise to our clients.