blog
branding, lifestyle, marketing
Patagonia and the Marketability of Antimaterialism
Patagonia Has Built Its Success on Encouraging Customers to Think, Not Buy
branding, lifestyle, marketing
Uber Versus Lyft: The Battle for Ride-Sharing Brand Superiority
Politics, Branding, and Self-Driving Cars Will Decide the Struggle Between Uber and Lyft
advertising, branding, lifestyle, marketing, marketing to women
Three Male-Centric Industries That Are Embracing Female Consumers and Making More Money Than Ever
Cigars, Bourbon, and Cars: How Companies Like Jim Beam Are Capitalizing on the Shifting Interests of Women
advertising, branding, lifestyle, marketing
The North Face Does an About-face
A Look at the Unique Relationship Between America’s Favorite Cold-Weather Brand and Its Nonmountaineering Customer
advertising, branding, marketing, marketing to women
From Beauty Bar to Marketing Powerhouse
A Look Back at Dove’s “Campaign for Real Beauty”
advertising, branding, lifestyle, marketing, marketing to women
The Authentic Model Movement
Brands Are Looking for Relatable Models That Are a Better Reflection of Their Diverse Customer Base
advertising, branding, marketing
Clicks and Mortar
How Gucci Combined Digital and In-store to Become One of the Strongest Fashion Houses Standing
marketing, marketing to women
How to Talk to Women (Through Marketing)
Why Understanding Female-Focused Consumer Marketing Is Now More Important Than Ever
branding, marketing
Airbnb Crafts the Ultimate Brand Experience
Playing the Hospitable Host to Several Audiences
branding, lifestyle, marketing
What Happened to Some of Our Favorite Brands?
From Brand Autopsy to Resuscitation: How to Save a Dying Brand
advertising, lifestyle, marketing
Amazon’s Bezos Makes Big Retail Gamble
With Amazon’s Purchase of Whole Foods, Jeff Bezos Is Hoping to Cash in on a Future He Has Helped Shape
branding, lifestyle, marketing
Rebranding Carhartt
The Iconic American Workwear Brand Expands Its Reach by Challenging Traditional Notions of Work
branding, marketing to women
Why Choose Britton Marketing & Design Group for Building Your Lifestyle Brand?
Seven Things We Do to Help Lifestyle Brands Shine
advertising, branding, marketing, marketing to women
Missing the (Marketed) Target on Purpose
These Brands Demonstrate How Changing Your Advertising Message Can Lead to a Whole New World of Consumer Interest
branding, lifestyle, marketing, marketing to women
Reinventing Retail for the 21st Century
In Search of a New Shopping Experience
advertising, branding, lifestyle, marketing, marketing to women
The Power of Female Creative Directors
Female Creative Directors Understand the $7 Billion Buying Power of Women
branding, lifestyle, marketing to women
Anthropologie & Co.: The Expansion of Shabby Chic
Can the Ever-Popular Women’s Retailer Prove That In-Store Is Still in Vogue?
advertising, branding
Frank Lloyd Wright’s Organic Architecture: Green Design Before Its Time
“The Building Grows out of the Landscape as Naturally as Any Plant; Its Relationship to the Site Is So Unique That It Would Be out of Place Elsewhere.” —Frank Lloyd Wright