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Simple Lessons from a Kitchen Classic
Le Creuset, Creator of the Iconic Dutch Oven, Offers Insights Into Developing a Cult-Like Following
How Canada Goose Climbed to the Peak of Winter Gear
The Creators of the Iconic Canadian Parkas Use Pro-Level Quality, a Sense of Place, and Retail Innovation to Stay Ahead of the Pack.
The NEW American Middle: Redefining Middle America
Over the last 10 years, a new consumer group has emerged. Empowered by access to unprecedented amounts of data and knowledge through social media and their support networks, this group has become an influential economic force from their place in the middle of it all.
Pandemic Influences World Color Forecasts for 2022
Sharing a passion for color and how it influences our lives.
Old-School Chemex Coffee Pours a Path Toward the Future Through Design
Chemex coffee taps into trending and design to create a brand that is more than a product purchase, it’s a lifestyle.
Reevaluating Trend Forecasting in 2020
A 2020 Summary of the Always Inspiring Trend Union Presentation and the Color Forecasting Strategy for 2021 and beyond.
The Community-Building Secrets of Big Green Egg
The Story of How an Odd-Looking Grill Built a Cult-Like Following Offers Important Marketing Lessons for Every Brand
KitchenAid’s Recipe For Success
Take a helpful kitchen innovation. Add color, features to taste, and a generous amount of customer care. Stir to combine.
Flour Power: King Arthur Baking and the Power of Community
King Arthur Flour, founded in 1790, is the country’s oldest flour company, and yet the brand has never been more popular. How? Quality products, content and engaging experiences.
Spoonflower Values Community and Sustainability
Spoonflower’s On-Demand Textiles, and Its Worldwide Community of Creators and Makers, Offer a New Model for E-Commerce Businesses
How BMDG Forecasts Color Trends
We Mingle at Trade Shows, Leverage Our Proximity to Taste Makers, and Trust In Our Partners at the Color Marketing Group To Bring Color Expertise To Our Clients.
Brand Identity in the Digital Age
It’s More Important Than Ever to Use Your Brand’s Logo, Fonts, and Packaging to Tell Your Brand Story, and Set It Apart from the Competition.
The Future of Green Marketing is Green Innovation
Brands Committed to Sustainability Do More Than Just Talk It—They Position Themselves for the Future With Innovation.
Lessons From Values-Driven Brands
More Than Ever, Consumers Want To Know Where a Brand Stands on Social and Political Issues. Patagonia and Sackcloth & Ashes are Two Case Studies For How Brands Should Respond.
How the Paint Industry Can Withstand the Coming Wave of Direct-To-Consumer Brands
Big Names In the World of Paint Can Learn From Direct-To-Consumer Paint Brands Such as Clare and Backdrop That Are Disrupting a $155 Billion Industry.
The Secrets to YETI’s Success
YETI’s Rise May Seem Like Magic, But Its Not—It’s All About Understanding Audience
What the Breakup of Big Tech Could Mean for Marketing
As data privacy issues continue to spiral out of control, there’s a call for regulation to protect user privacy.
Audience Targeting: Making BraunAbility Go
The Story of How BraunAbility, the Category Leader in Wheelchair Accessible Vehicles, Located and Targeted New Customers
Patagonia and the Marketability of Antimaterialism
Patagonia Has Built Its Success on Encouraging Customers to Think, Not Buy
Clicks and Mortar
How Gucci Combined Digital and In-store to Become One of the Strongest Fashion Houses Standing
Why Choose BMDG for Building Your Lifestyle Brand?
Seven Things We Do to Help Lifestyle Brands Shine
Uber Versus Lyft: The Battle for Ride-Sharing Brand Superiority
Politics, Branding, and Self-Driving Cars Will Decide the Struggle Between Uber and Lyft
How to Talk to Women (Through Marketing)
Why Understanding Female-Focused Consumer Marketing is Now More Important Than Ever
Missing the (Marketed) Target on Purpose
These Brands Demonstrate How Changing Your Advertising Message Can Lead to a Whole New World of Consumer Interest
Three Male-Centric Industries That Are Embracing Female Consumers and Making More Money Than Ever
Cigars, Bourbon, and Cars: How Companies Like Jim Beam Are Capitalizing on the Shifting Interests of Women
Airbnb Crafts the Ultimate Brand Experience
Playing the Hospitable Host to Several Audiences
Reinventing Retail for the 21st Century
In Search of a New Shopping Experience
The North Face Does an About-face
A Look at the Unique Relationship Between America’s Favorite Cold-Weather Brand and Its Nonmountaineering Customer
What Happened to Some of Our Favorite Brands?
From Brand Autopsy to Resuscitation: How to Save a Dying Brand
The Power of Female Creative Directors
Female Creative Directors Understand the $7 Billion Buying Power of Women