The COVID-19 pandemic has broken many bonds of brand loyalty. Here’s how brands can win consumers back.
Ever since we identified the market opportunity that is the New American Middle, we’ve worked on adding precision to this consumer supergroup—a group that is driven by psychographic overlaps, not by demographic attributes.
BMDG is celebrating a decade and a half of exciting work, annual opportunities to have some festive fun, and all the friendships we’ve made along the way.
Top-down brand expressions can be made even more powerful when we combine bottom-up demographic data and then add particular New American Middle insights.
The layers of betrayal, as outlined above, have become the cultural frame around the brand picture. It is the cultural dirt in which commercial brands are now planted.
Any brand that approaches consumers as mere “transactional units,” or as simple statistics, is at risk of alienating their most loyal consumers and squandering the brand equity built over the years.
Le Creuset, Creator of the Iconic Dutch Oven, Offers Insights Into Developing a Cult-Like Following
The Creators of the Iconic Canadian Parkas Use Pro-Level Quality, a Sense of Place, and Retail Innovation to Stay Ahead of the Pack.
Over the last 10 years, a new consumer group has emerged. Empowered by access to unprecedented amounts of data and knowledge through social media and their support networks, this group has become an influential economic force from their place in the middle of it all.
Sharing a passion for color and how it influences our lives.
Chemex coffee taps into trending and design to create a brand that is more than a product purchase, it’s a lifestyle.
A 2020 Summary of the Always Inspiring Trend Union Presentation and the Color Forecasting Strategy for 2021 and beyond.
The Story of How an Odd-Looking Grill Built a Cult-Like Following Offers Important Marketing Lessons for Every Brand
Take a helpful kitchen innovation. Add color, features to taste, and a generous amount of customer care. Stir to combine.
King Arthur Flour, founded in 1790, is the country’s oldest flour company, and yet the brand has never been more popular. How? Quality products, content and engaging experiences.
Spoonflower’s On-Demand Textiles, and Its Worldwide Community of Creators and Makers, Offer a New Model for E-Commerce Businesses
We Mingle at Trade Shows, Leverage Our Proximity to Taste Makers, and Trust In Our Partners at the Color Marketing Group To Bring Color Expertise To Our Clients.
It’s More Important Than Ever to Use Your Brand’s Logo, Fonts, and Packaging to Tell Your Brand Story, and Set It Apart from the Competition.
Brands Committed to Sustainability Do More Than Just Talk It—They Position Themselves for the Future With Innovation.
More Than Ever, Consumers Want To Know Where a Brand Stands on Social and Political Issues. Patagonia and Sackcloth & Ashes are Two Case Studies For How Brands Should Respond.
Big Names In the World of Paint Can Learn From Direct-To-Consumer Paint Brands Such as Clare and Backdrop That Are Disrupting a $155 Billion Industry.
YETI’s Rise May Seem Like Magic, But Its Not—It’s All About Understanding Audience
As data privacy issues continue to spiral out of control, there’s a call for regulation to protect user privacy.
The Story of How BraunAbility, the Category Leader in Wheelchair Accessible Vehicles, Located and Targeted New Customers
Patagonia Has Built Its Success on Encouraging Customers to Think, Not Buy
How Gucci Combined Digital and In-store to Become One of the Strongest Fashion Houses Standing
Seven Things We Do to Help Lifestyle Brands Shine
Politics, Branding, and Self-Driving Cars Will Decide the Struggle Between Uber and Lyft
Why Understanding Female-Focused Consumer Marketing is Now More Important Than Ever
These Brands Demonstrate How Changing Your Advertising Message Can Lead to a Whole New World of Consumer Interest