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Brand Identity in the Digital Age
It's More Important Than Ever to Use Your Brand's Logo, Fonts, and Packaging to Tell Your Brand Story, and Set It Apart from the Competition.
The Future of Green Marketing is Green Innovation
Brands Committed to Sustainability Do More Than Just Talk It—They Position Themselves for the Future With Innovation.
Lessons From Values-Driven Brands
More Than Ever, Consumers Want To Know Where a Brand Stands on Social and Political Issues. Patagonia and Sackcloth & Ashes are Two Case Studies For How Brands Should Respond.
How the Paint Industry Can Withstand the Coming Wave of Direct-To-Consumer Brands
Big Names In the World of Paint Can Learn From Direct-To-Consumer Paint Brands Such as Clare and Backdrop That Are Disrupting a $155 Billion Industry.
The Secrets to YETI’s Success
YETI's Rise May Seem Like Magic, But Its Not—It's All About Understanding Audience
What the Breakup of Big Tech Could Mean for Marketing
As data privacy issues continue to spiral out of control, there's a call for regulation to protect user privacy.
Audience Targeting: Making BraunAbility Go
The Story of How BraunAbility, the Category Leader in Wheelchair Accessible Vehicles, Located and Targeted New Customers
Patagonia and the Marketability of Antimaterialism
Patagonia Has Built Its Success on Encouraging Customers to Think, Not Buy
Clicks and Mortar
How Gucci Combined Digital and In-store to Become One of the Strongest Fashion Houses Standing
Why Choose BMDG for Building Your Lifestyle Brand?
Seven Things We Do to Help Lifestyle Brands Shine
Uber Versus Lyft: The Battle for Ride-Sharing Brand Superiority
Politics, Branding, and Self-Driving Cars Will Decide the Struggle Between Uber and Lyft
How to Talk to Women (Through Marketing)
Why Understanding Female-Focused Consumer Marketing is Now More Important Than Ever
Missing the (Marketed) Target on Purpose
These Brands Demonstrate How Changing Your Advertising Message Can Lead to a Whole New World of Consumer Interest
Three Male-Centric Industries That Are Embracing Female Consumers and Making More Money Than Ever
Cigars, Bourbon, and Cars: How Companies Like Jim Beam Are Capitalizing on the Shifting Interests of Women
Airbnb Crafts the Ultimate Brand Experience
Playing the Hospitable Host to Several Audiences
Reinventing Retail for the 21st Century
In Search of a New Shopping Experience
The North Face Does an About-face
A Look at the Unique Relationship Between America’s Favorite Cold-Weather Brand and Its Nonmountaineering Customer
What Happened to Some of Our Favorite Brands?
From Brand Autopsy to Resuscitation: How to Save a Dying Brand
The Power of Female Creative Directors
Female Creative Directors Understand the $7 Billion Buying Power of Women
From Beauty Bar to Marketing Powerhouse
A Look Back at Dove’s “Campaign for Real Beauty”
Amazon’s Bezos Makes Big Retail Gamble
With Amazon’s Purchase of Whole Foods, Jeff Bezos Is Hoping to Cash In on a Future He Has Helped Shape
Anthropologie & Co.: The Expansion of Shabby Chic
Can the Ever-Popular Women’s Retailer Prove That In-Store Is Still in Vogue?
The Authentic Model Movement
Brands Are Looking for Relatable Models That Are a Better Reflection of Their Diverse Customer Base
Rebranding Carhartt
The Iconic American Workwear Brand Expands Its Reach by Challenging Traditional Notions of Work
Frank Lloyd Wright’s Organic Architecture: Green Design Before Its Time
“The Building Grows out of the Landscape as Naturally as Any Plant; Its Relationship to the Site Is So Unique That It Would Be out of Place Elsewhere.” —Frank Lloyd Wright