Sharing a passion for color and how it influences our lives.
A 2020 Summary of the Always Inspiring Trend Union Presentation and the Color Forecasting Strategy for 2021 and beyond.
The Story of How an Odd-Looking Grill Built a Cult-Like Following Offers Important Marketing Lessons for Every Brand
Take a helpful kitchen innovation. Add color, features to taste, and a generous amount of customer care. Stir to combine.
King Arthur Flour, founded in 1790, is the country’s oldest flour company, and yet the brand has never been more popular. How? Quality products, content and engaging experiences.
Spoonflower’s On-Demand Textiles, and Its Worldwide Community of Creators and Makers, Offer a New Model for E-Commerce Businesses
We Mingle at Trade Shows, Leverage Our Proximity to Taste Makers, and Trust In Our Partners at the Color Marketing Group To Bring Color Expertise To Our Clients.
It’s More Important Than Ever to Use Your Brand’s Logo, Fonts, and Packaging to Tell Your Brand Story, and Set It Apart from the Competition.
Brands Committed to Sustainability Do More Than Just Talk It—They Position Themselves for the Future With Innovation.
More Than Ever, Consumers Want To Know Where a Brand Stands on Social and Political Issues. Patagonia and Sackcloth & Ashes are Two Case Studies For How Brands Should Respond.
Big Names In the World of Paint Can Learn From Direct-To-Consumer Paint Brands Such as Clare and Backdrop That Are Disrupting a $155 Billion Industry.
YETI’s Rise May Seem Like Magic, But Its Not—It’s All About Understanding Audience
As data privacy issues continue to spiral out of control, there’s a call for regulation to protect user privacy.
The Story of How BraunAbility, the Category Leader in Wheelchair Accessible Vehicles, Located and Targeted New Customers
Patagonia Has Built Its Success on Encouraging Customers to Think, Not Buy
How Gucci Combined Digital and In-store to Become One of the Strongest Fashion Houses Standing
Seven Things We Do to Help Lifestyle Brands Shine
Politics, Branding, and Self-Driving Cars Will Decide the Struggle Between Uber and Lyft
Why Understanding Female-Focused Consumer Marketing is Now More Important Than Ever
These Brands Demonstrate How Changing Your Advertising Message Can Lead to a Whole New World of Consumer Interest
Cigars, Bourbon, and Cars: How Companies Like Jim Beam Are Capitalizing on the Shifting Interests of Women
Playing the Hospitable Host to Several Audiences
In Search of a New Shopping Experience
A Look at the Unique Relationship Between America’s Favorite Cold-Weather Brand and Its Nonmountaineering Customer
From Brand Autopsy to Resuscitation: How to Save a Dying Brand
Female Creative Directors Understand the $7 Billion Buying Power of Women
A Look Back at Dove’s “Campaign for Real Beauty”.
With Amazon’s Purchase of Whole Foods, Jeff Bezos Is Hoping to Cash In on a Future He Has Helped Shape
Can the Ever-Popular Women’s Retailer Prove That In-Store Is Still in Vogue?
Brands Are Looking for Relatable Models That Are a Better Reflection of Their Diverse Customer Base