how we workFor more than a decade, BMDG has worked hand-in-hand with some of America’s favorite fashion and home goods brands to help them become the best versions of themselves.
We are experts in reaching the New American Middle, that group of consumers who have traded in an outdated idea of luxury for truly living well. They care less about achieving a higher social standing and more about seeking new depths of social connection.
We communicate meaningful brand messages to these consumers in a way that makes them sit up and take notice. Our strategic approach relies on innovative thinking and a true understanding of what drives them to engage with new brands—or to engage in a new way with brands they’ve known for ages.
photo and video production
in-store collateral and merchandising
our legacy in home goods
Marketing for home goods brands is about reaching people in the place where they spend most of their life: at home. It’s about learning to speak their languages—both verbal and visual—and allowing them an equal voice in a two-way conversation about the objects they choose to bring into their home. It’s about injecting the soul of a brand into its merchandising, online content, social presence, product offerings, services, stories, and beyond.
At the heart of every home goods brand is something special that sets it apart, and at BMDG we’re all about celebrating that difference. We help our clients take a holistic approach across all platforms so their brand emits a light and warmth that draws people home.
our legacy in fashion
Successful fashion brands unite people. They help us recognize a kindred spirit from across the street, at the next table, or through an image shared on social media. They allow us to express ourselves more fully, to live more honestly, and to move through the world with sincerity. And with just one glance, we know when we’ve found someone who shares our values.
This is the philosophy that BMDG brought to our very first client, Vera Bradley. The world has changed radically since then, and now it’s harder than ever to form bonds that last. But while a lot has changed, the important things remain the same. Being true. Earning trust. Showing passion.
These values still speak to the consumer’s heart.