Photo and Video Production
When we first began working with Vera Bradley, the brand had earned a loyal following, but it needed to remain nimble, as the pace of e-commerce continued to accelerate, and the reality of audience fragmentation became undeniable. The brand had begun as a stylish solution to boring luggage and handbags, so it was against Vera Bradley’s nature to become stagnant in its marketing efforts, so our challenge was to keep Vera Bradley fresh while remaining true to its brand.
BMDG has been working with Vera Bradley since the 1990s, when Susan Britton, our co-owner and CCO, served as Vera Bradley’s executive design director. The team at BMDG continued to help grow this local company into a beloved national brand with season after season of emotionally resonant imagery, a distinct “girl’s best friend” tone of voice, engaging storytelling, and solid strategy.