marketing to women

more than 85 percent of consumer purchases in the united states are made by women. nearly all fashion and home goods purchases are made with women in mind.

At Britton Marketing & Design, we know women. A lot of us are women. And we know that the choices—and the bonds—women make have immeasurable power. Women know how to stick together. We congregate, help each other out, talk. Women know the brands that get who we are and those that don’t; the products that work and the ones that fall short. Now more than ever, fashion and home goods brands have to make a meaningful connection. This means meeting women face-to-face, offering to help. It means starting a conversation.

A woman’s favorite brands don’t tell her what to do. They show her options and give her ideas.

The brands a woman rallies behind must understand what inspires her, what motivates her to connect. Women want only what’s best for themselves and for the ones they love. They want a better world.

We’re an agency that can envision this world. Better yet, we’re an agency that’s offering to help women build it.

things we do well

  • brand development
  • brand expression
  • photo and video production
  • email marketing
  • in-store collateral and merchandising

featured work


How the Paint Industry Can Withstand the Coming Wave of Direct-To-Consumer Brands

Big Names In the World of Paint Can Learn From Direct-To-Consumer Paint Brands Such as Clare and Backdrop That Are Disrupting a $155 Billion Industry.

The Secrets to YETI's Success

YETI's Rise May Seem Like Magic, But Its Not—It's All About Understanding Audience

How to Talk to Women (Through Marketing)

Why Understanding Female-Focused Consumer Marketing is Now More Important Than Ever