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The Story of How BraunAbility, the Category Leader in Wheelchair Accessible Vehicles, Located and Targeted New Customers

Patagonia Has Built Its Success on Encouraging Customers to Think, Not Buy

How Gucci Combined Digital and In-store to Become One of the Strongest Fashion Houses Standing

Seven Things We Do to Help Lifestyle Brands Shine

Politics, Branding, and Self-Driving Cars Will Decide the Struggle Between Uber and Lyft

These Brands Demonstrate How Changing Your Advertising Message Can Lead to a Whole New World of Consumer Interest

Cigars, Bourbon, and Cars: How Companies Like Jim Beam Are Capitalizing on the Shifting Interests of Women

Playing the Hospitable Host to Several Audiences

In Search of a New Shopping Experience

A Look at the Unique Relationship Between America’s Favorite Cold-Weather Brand and Its Nonmountaineering Customer