More Than Ever, Consumers Want To Know Where a Brand Stands on Social and Political Issues. Patagonia and Sackcloth & Ashes are Two Case Studies For How Brands Should Respond.
Blog > branding
How the Paint Industry Can Withstand the Coming Wave of Direct-To-Consumer Brands
Big Names In the World of Paint Can Learn From Direct-To-Consumer Paint Brands Such as Clare and Backdrop That Are Disrupting a $155 Billion Industry.
The Secrets to YETI’s Success
YETI’s Rise May Seem Like Magic, But Its Not—It’s All About Understanding Audience
What the Breakup of Big Tech Could Mean for Marketing
As data privacy issues continue to spiral out of control, there’s a call for regulation to protect user privacy.
Audience Targeting: Making BraunAbility Go
The Story of How BraunAbility, the Category Leader in Wheelchair Accessible Vehicles, Located and Targeted New Customers
Patagonia and the Marketability of Antimaterialism
Patagonia Has Built Its Success on Encouraging Customers to Think, Not Buy
Clicks and Mortar
How Gucci Combined Digital and In-store to Become One of the Strongest Fashion Houses Standing
Why Choose BMDG for Building Your Lifestyle Brand?
Seven Things We Do to Help Lifestyle Brands Shine
Uber Versus Lyft: The Battle for Ride-Sharing Brand Superiority
Politics, Branding, and Self-Driving Cars Will Decide the Struggle Between Uber and Lyft
Missing the (Marketed) Target on Purpose
These Brands Demonstrate How Changing Your Advertising Message Can Lead to a Whole New World of Consumer Interest