BMDG is celebrating a decade and a half of exciting work, annual opportunities to have some festive fun, and all the friendships we’ve made along the way.
Blog > authenticity
Simple Lessons from a Kitchen Classic
Le Creuset, Creator of the Iconic Dutch Oven, Offers Insights Into Developing a Cult-Like Following
How Canada Goose Climbed to the Peak of Winter Gear
The Creators of the Iconic Canadian Parkas Use Pro-Level Quality, a Sense of Place, and Retail Innovation to Stay Ahead of the Pack.
Reevaluating Trend Forecasting in 2020
A 2020 Summary of the Always Inspiring Trend Union Presentation and the Color Forecasting Strategy for 2021 and beyond.
Flour Power: King Arthur Baking and the Power of Community
King Arthur Flour, founded in 1790, is the country’s oldest flour company, and yet the brand has never been more popular. How? Quality products, content and engaging experiences.
Spoonflower Values Community and Sustainability
Spoonflower’s On-Demand Textiles, and Its Worldwide Community of Creators and Makers, Offer a New Model for E-Commerce Businesses
How BMDG Forecasts Color Trends
We Mingle at Trade Shows, Leverage Our Proximity to Taste Makers, and Trust In Our Partners at the Color Marketing Group To Bring Color Expertise To Our Clients.
Brand Identity in the Digital Age
It’s More Important Than Ever to Use Your Brand’s Logo, Fonts, and Packaging to Tell Your Brand Story, and Set It Apart from the Competition.
The Future of Green Marketing is Green Innovation
Brands Committed to Sustainability Do More Than Just Talk It—They Position Themselves for the Future With Innovation.
Lessons From Values-Driven Brands
More Than Ever, Consumers Want To Know Where a Brand Stands on Social and Political Issues. Patagonia and Sackcloth & Ashes are Two Case Studies For How Brands Should Respond.