King Arthur Flour, founded in 1790, is the country’s oldest flour company, and yet the brand has never been more popular. How? Quality products, content and engaging experiences.
Blog > advertising
What the Breakup of Big Tech Could Mean for Marketing
As data privacy issues continue to spiral out of control, there’s a call for regulation to protect user privacy.
Clicks and Mortar
How Gucci Combined Digital and In-store to Become One of the Strongest Fashion Houses Standing
Missing the (Marketed) Target on Purpose
These Brands Demonstrate How Changing Your Advertising Message Can Lead to a Whole New World of Consumer Interest
Three Male-Centric Industries That Are Embracing Female Consumers and Making More Money Than Ever
Cigars, Bourbon, and Cars: How Companies Like Jim Beam Are Capitalizing on the Shifting Interests of Women
The North Face Does an About-face
A Look at the Unique Relationship Between America’s Favorite Cold-Weather Brand and Its Nonmountaineering Customer
The Power of Female Creative Directors
Female Creative Directors Understand the $7 Billion Buying Power of Women
From Beauty Bar to Marketing Powerhouse
A Look Back at Dove’s “Campaign for Real Beauty”.
Amazon’s Bezos Makes Big Retail Gamble
With Amazon’s Purchase of Whole Foods, Jeff Bezos Is Hoping to Cash In on a Future He Has Helped Shape
The Authentic Model Movement
Brands Are Looking for Relatable Models That Are a Better Reflection of Their Diverse Customer Base