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Millennials Fear Starring Role Is Over as Gen Z Comes of Age

Generational rock stars, millennials (or Generation Y)—prime marketing demographic darlings for more than a decade now—are looking more like a grizzled Steven Tyler and less like a budding Nick Jonas, what with the emergence of Gen Z. The Gen Zers—or “centennials” or...

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Toys, Dolls, and Books That Empower Young Girls

Products That Lead the Way in Equality and Empowerment Former NASA physicist and mathematician Katherine Johnson has received more than a little love lately. One of three African-American scientists whose story was the focus of the Oscar-nominated movie Hidden...

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How Pink Stole 2017

Exploring the Many Meanings of the Color Pink Throughout History and What It Means to Modern Consumers I was walking down the aisle (at Target) when it caught my eye—that perfect shade of pink somewhere between salmon and bubble gum. It threw me off because it came in...

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A Look at 5 Brands That Take Social Responsibility to Heart

Companies with a Conscience What do moisture-wicking socks, hipster eyeglasses, Chunky Monkey ice cream, loaves of honey wheat, and a kingdom full of animals have in common? I’m glad you asked. They’re all associated with companies that are helping make a difference...

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Rebranding Color

For the Color Marketing Group’s 2016 International Summit, Britton Marketing & Design Group Created a Bold New Brand Mark to Carry the Leading Color-Forecasting Organization into the Future When members of the Color Marketing Group arrived in Albuquerque, New Mexico,...

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Britton Marketing & Design Group’s 2016 in Review

Take a Look at the Numbers That Made Up Our Year Well, another year is in the books. Was it the best year ever? No, especially with the loss of giant talents like David Bowie, Alan Rickman, Harper Lee, Garry Shandling, Prince, Morley Safer, Muhammad Ali, and Leonard...

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Apparel by Algorithm

Online Services Turn the Art of Clothes Shopping into a Data-Driven Science On a recent visit to Walt Disney World, I took a spin on the Carousel of Progress, where, through the wonder of Audio-Animatronics, the past gradually segued into the present as quaint family...

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Marketing Tiny Desires

The Tiny-Home Craze Offers Valuable Lessons in Marketing I want to be a backcountry survivalist who lives in a hand-built cabin in the wilds of Alaska. I want to forage for my own food and hunt my own meat. I want to bathe in icy rivers and grow my hair and beard so...

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3 Technologies That Gen Xers Keep Adapting To

The Ways to Watch, Listen, and Write Have Changed Drastically I am a Gen Xer. An old one, mind you (I made my debut in 1965), but still a member of this adaptable generation. Why are we adaptable? The short answer is we have to be. The long answer requires a bit more...

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A Symbiotic and Successful Relationship: Print and Digital

Choosing the Right Medium: Digital Versus Print There’s a debate brewing over the validity of print. I say debate because depending on your side of the argument, there is no argument. According to one camp, print is dead and digital is the future. You can pretty much...

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Brand Restoration

A Case Study on Restoration Hardware’s Fearless Commitment to the Luxury Lifestyle Brand Earlier this decade, as the U.S. economy struggled to recover from the Great Recession, luxury home-furnishings retailer Restoration Hardware took a gamble. Led by visionary CEO...

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The North Face Does an About-face

A Look at the Unique Relationship Between America’s Favorite Cold-Weather Brand and Its Nonmountaineering Customer San Francisco. A city known for water sports, Full House, and artful expression. A city constructed on a peninsula with the Pacific on one side, the Bay...

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Inspiring Retail Imports: Part I—Primark

What We as Marketers Can Learn from the Latest European Brands to Find Success Stateside Where is the future of fashion? Across the pond, as always! Throughout the history of retail, trends have consistently stemmed from the European runways. Yet American retailers...

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Is Virtual Reality the Future of Video?

Tech Giants Google and Facebook Seem All In on Virtual Reality Video; Is It Finally Coming to the Masses?  It’s been a few years since I’ve attended the international Consumer Electronics Show, the world’s largest trade show for consumer electronics. Held annually in...

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Pardon the Interruption Marketing

Ad Blockers Finally May Drive Marketers to Abandon Old-Fashioned Thinking Ad blockers are “terrifying companies and publishers,” according to a recent article on Mashable. A study from Adobe and PageFair, an Irish company whose corporate mission is to combat ad...

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The Fine Art of Marketing to Women Without Alienating Men

Marketers Take Heed: Men and Women Shop to the Tune of Different Drummers  As the holiday shopping frenzy segues into after-Christmas bargain hunting, messages abound — all with the aim of getting consumers to stop, look, buy, repeat. Spend that Christmas cash!...

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The Best in Native Advertising and What’s Next

Native Advertising Shows Media Companies How They Can Thrive In the most superficial sense, “native advertising” is advertising that is designed to look like everything else on a Web page or in a print publication. The gold standard of native advertising is content...

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Talk Girly To Me

Tips on Talking to Women in Copy (and in Life) The first step to writing good copy is knowing your demographic. To me, that’s always been the fun part, the real part, the good part — the part where creativity meets purpose and, if you’re lucky, sparks a passion. Then,...

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