about us
our location, in the center of the country, means that we understand better than anyone the values of the new american middle. we shop where they shop. we love what they love. and the amazing things about a brand that resonate with them? those things resonate with us, too.
where we work
Fort Wayne, Indiana, is a town brimming with Midwestern hospitality and creative drive. Situated within easy reach of bustling big cities and beautiful bodies of water, our hometown is an unexpected blend of metropolitan progress and rural stillness. It’s a city big enough to keep things interesting, yet small enough to pay attention to what matters most: getting involved, giving back, and making memories with family and friends.
our work is guided by three principles
embracing the new american middle and loving it for what it is: the center
making aspirational inspirational
authenticity, civility, and humility rule
CAPABILITIES
audience identification, segmentation and targeting
brand development and brand expression
catalog design and marketing
channel strategy, content creation, and activation
email design, marketing, and automation
in-store collateral and merchandising
paid media activation and management
photo and video production
strategic planning and editorial strategy
visual identity and design systems
website strategy, architecture and design
