Britton Marketing & Design Group’s 2016 in Review

Take a Look at the Numbers That Made Up Our Year

Well, another year is in the books. Was it the best year ever? No, especially with the loss of giant talents like David Bowie, Alan Rickman, Harper Lee, Garry Shandling, Prince, Morley Safer, Muhammad Ali, and Leonard Cohen, whose lives touched all of us at one point, whether they made us laugh, cry, cheer, sing, dance, or, sadly, at the end, cry again. So in the interest of paying the year a backhanded compliment, I would say of all the 2016s we’ve ever had, this was the best one. So there’s that—I guess.

Before we launch into the uncharted waters of 2017, we’d like to take a look back at this so-called best-ever 2016. Since we at Britton Marketing & Design Group usually use design to convey our message, wouldn’t it be nice to use numbers? I know, right? Pretty exciting. (I actually just heard some graphic designers’ eyes roll.) So keep reading and be prepared to be dazzled!

BMDG knows how to make an impression, and we did it more than 1 million times on social media in 2016. This includes 380,000 impressions on Twitter and 320,000 on Facebook.

This is the total number of hours we have worked through Nov. 30. That’s more than nine years of time! It’s 38 years of work time!

We wrote approximately 60,000 words for Pratt & Lambert’s Design in Color blogs.

We had a lot of billable hours this year. That’s more than four years (nearly 20 years of work time).

Again with the social media? You betcha. We have had more than 21,500 engagements (nearly 5,000 on Facebook and more than 4,800 on Twitter) on social media this year. That just happens to be an increase of 154 percent from 2015. Feel free to engage us. We’d love to hear from you.

Where BMDG ranked on the Inc. 5000 list of the fastest-growing companies in America.

Pro bono hours worked. Take a look at our Nurture section for information on nonprofit organizations that we support.

817 (and counting)
The number of jobs (or projects) we worked on this year. This number represents catalogs and blogs, mailers and presentations, social media and digital content audits, all enhanced by creative design and sparkling copy.

Local Color, BMDG’s digital supplemental advertising program, placed 289 unique digital ads on behalf of Do it Best and Pratt & Lambert Paints over the course of the final six months of 2016.

Did you read one of our 125 blogs that we published this year? If not, take a look at some of our inspiring and creative Design Features. Go back and read about the tiny-house phenomenon. Brush up on your Twitter knowledge. Or learn more about the meal-kit craze. Whether you are looking to be informed or entertained, there is something for you on the Britton Blog.

The Observatory, BMDG’s digital content studio, held a 12-part monthly series, called the Content Exploration Sessions. All things digital content were discussed in these informative and entertaining 30-minute sessions, hosted by Nic Hulting, director of online content strategy.

Again with the 12? Yes, as in 12 months of desktop calendars designed by the creative gurus on our staff who have mastered all things InDesign and Photoshop. Need a fancy, schmancy December calendar? Check out this one. It’ll make you forget all about Currier and Ives.

Twelve must have been our lucky number this year. That’s because it’s the number of new employees we hired. We are excited to have this skilled new group of Brittonians. Who are they? Excellent question. In 2016, we welcomed Devon Aragona, social media manager; A.J. Motia, digital content editor; Emily Powell, account coordinator; Eric Howell, copywriter; Michelle Ochoa, copywriter; Andrea Atwood, art director; Brian Landrigan, digital account manager; Mariah Knight, production artist; Alli Meyer, account manager; Nathan Zwilling, director of paid media; Dana Wallace, customer service manager; and Dave Goode, digital strategist/analyst.

The number of counties served by the Northeast Indiana Regional Partnership. What does this have to do with BMDG? Well, we were fortunate enough to be able to partner with (along with Reusser Design) the Partnership this year and help with the launch of a new website for the organization dedicated to business development in this area.

In March, BMDG celebrated its 10-year anniversary. We were founded by our four original “lab rats”: Sue Britton, chief creative officer and co-owner; Jeff Britton, president and co-owner; Lori Britton, human resources director; and Meghan Britton-Gross, vice president of online brand buzz. We Brittonians are quite proud of the work we have accomplished over this decade of existence.

Days we spent reveling in the inaugural Design Week Fort Wayne, in April. BMDG was a sponsor and the host of the opening reception and cocktail party. Participants enjoyed keynote speakers and presentations from the worlds of design, architecture, fashion, and urban planning.

How many strategies we implement when working with clients. While we individually tailor it to each situation, it is singular in the fact that it is brand-centered. As we explain on our website, “We strive to deeply understand the connection between the brand and the consumer—to explore the art and science behind every aspect of the brand relationship.” We speak brand, and we specialize in design and content to tell the stories of the brands we work with.

There you have it. That’s what happened with BMDG this year—well, these and a thousand other things (we thought that we might lose your attention if we tried to list them all). These thousand things helped shape, define, and focus us. We take every interaction we have and refine our skills. I guess you could say that we are a work in progress, always looking for ways to improve, ways to perform our jobs even better.

With 2016 almost in the books, we are looking forward to 2017 and the challenges it will bring, in addition to the new adventures.

Photos/graphics: BMDG

Chip Compton

Chip Compton

Chip Compton has written on a variety of marketing and design topics and personalities, including Stefan Sagmeister, female creative directors, and luxury brands. His work has appeared on “Get with the Confusion,” Medium, and Pop Matters.

Meet Chip Compton