Britton Marketing & Design Group Announces Content Exploration Sessions

Monthly Series to Be Held in BMDG’s New Content Studio, The Observatory

FORT WAYNE, INDIANA, January 27, 2016—Britton Marketing & Design Group, 6112 Constitution Drive, will soon launch a free 12-part monthly series—Content Exploration Sessions—that will be held in the agency’s new content studio, The Observatory.

The sessions begin Jan. 27 and will continue monthly for the remainder of 2016. They will be led by Nic Hulting, BMDG’s social media and content strategist, who also teaches marketing and content creation classes at Trine University in Angola, Indiana.

“The highly informative and fun 30-minute sessions are designed to explore the many paths of content strategy and content marketing,” Hulting said.

The sessions will be accompanied by slide presentations and will be live-streamed via Google Hangouts on Air. The subject of the first session is Content Strategy vs. Content Marketing.

The sessions will also be an opportunity for attendees to tour The Observatory, BMDG’s new command center for the creation of cutting-edge content marketing.

Hulting thinks of The Observatory as BMDG’s “test kitchen,” where content crafters come up with strategies for the most effective branded content.

The full tentative schedule is as follows.

  • Content Strategy vs. Content Marketing—Jan. 27
  • Content Discovery—Feb. 24
  • Content Planning—March 30
  • Content Creation—April 27
  • Content Distribution—May 25
  • Paid Content—June 29
  • Content Optimization—July 27
  • Content Outreach/Engagement—Aug. 31
  • Content Marketing Tips—Sept. 28
  • Evergreen Content—Oct. 26
  • Content Syndication—Nov. 30
  • Future-Proof Content / Content Review—Dec. 28

Fort Wayne, Indiana–based Britton Marketing & Design Group specializes in brand-centered content creation, helping lifestyle brands forge deeper connections with consumers. Founded in 2006, the agency works across a wide range of disciplines—including strategy, branding, direct marketing, retail design, digital, video, and social—with a belief that the best way to illuminate meaningful brands is with great strategy overlaid with inspiring brand-centered content.

For more information, call Nic Hulting at 260-469-0450 or email him at nic@brittonmdg.com.