Over the past 25 years, Vera Bradley has earned a reputation as a leader in the gift industry through the creation of stylish handbags, luggage, and accessories. Vera Bradley’s signature quality, functionality, and distinctive, colorful fabrics and trims have won a loyal and ever-growing following of customers.
BMDG has a long-standing history with Vera Bradley. Susan Britton, our chief creative officer and co-owner, was the director of the Vera Bradley marketing department in the ’90s, when the business grew from a wholesale-gift company to a beloved national lifestyle brand.
When Susan transitioned out of Vera Bradley to start her own firm, the work naturally continued. Season after season, from brand-DNA development to weekly marketing planning documents to the management of more than 250 projects a quarter, we continued to build Vera Bradley’s product stories and marketing campaigns for many, many years. The company went public in 2011 and is now an international $575 million lifestyle brand.