Pratt & Lambert
Revered for its attention to quality and its relationship with the design community, Pratt & Lambert asked BMDG to develop a platform from which it could further strengthen its position as the brand that delivers premium, ultranuanced color. Captivated by the opportunity not only to elevate Pratt & Lambert but also to separate it from other luxury brands, BMDG created Color Narrative, a groundbreaking capsule palette of 480 colors supported by five hue-based color collections. This project required special care in making sure every detail was just right. We partnered with an esteemed natural-light photographer and a celebrated home designer to create a feel that would resonate with and inspire our target of design professionals. Color Narrative served as the centerpiece of an in-store experience unlike any other and, more importantly, has served as a catalyst for a brand-defining campaign.