The next great lifestyle brand doesn’t just appear out of nowhere—it’s planned, built, and then refined over and over again until the brand story mirrors the brand’s core vision. We were proud to work side by side with Peter Millar as it made this journey of self-discovery.
Our partnership began with creating an extensive and thorough brand DNA and—once we had established the brand’s core values and positioning—a unique look and feel. We went on to produce beautifully photographed 60-page seasonal catalogs and supporting videos for the Peter Millar web presence. We helped grow not only Peter Millar’s sales but also its overall brand awareness and consumer engagement. Peter Millar is now universally respected for its dedication to traditional craftsmanship and quality materials, and it’s one of the fastest-growing brands in luxury apparel.