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Peg Perego

When in Rome, do as the Romans do. When in America … Based in Italy, Peg Perego has operations in the United States, Canada, and Brazil, and distributes its products worldwide. The company has been designing and producing stylish, high-quality, safety-conscious infant and juvenile products for six decades.

To help crack the code of the American consumer, Italian baby-gear company Peg Perego asked us to join its marketing efforts in 2006. From the creation of its Online Associate personal shopping assistant to the launch of Ciao, Mondo! (its blog) to a series of product-demo videos developed for YouTube, we helped Italy’s leading luxury-stroller brand create quite an online following.