Lilly Pulitzer is a clothing label made famous by its shift dress, which first debuted in the 1960s and was worn by fashion icons like Jacqueline Kennedy Onassis. Today, the label continues to be a force in the industry.
Lifeguard Press , a licensee of Lilly Pulitzer, asked us to design the debut collection of Lilly Pulitzer stationery and gift items. A favorite was the Shift Dress Notecards, which combined fun and sass to highlight the iconic Lilly Pulitzer brand and how it all began. We also designed paper partyware, mugs, pens, kids’ items, night-lights, and journals, just to name a few.