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HGTV HOME by Sherwin-Williams

In early 2014, Sherwin-Williams undertook its single biggest initiative in recent company history, making a move to place its brand inside a big-box retailer, Lowe’s. For this very important project, the paint-industry giant turned to us for our unique industry knowledge and creative expertise. From initial marketing strategy to brand development to retail-experience conception to collateral development, we led the creative process behind this landmark brand introduction.

work defined

  • brand promise
  • brand positioning and consumer tags
  • brand identity, look, and feel
  • photo direction, photo styling (home interiors and inspirational imagery)
  • 24-foot store fixture design and merchandising
  • store wayfinding and promotional signage
  • print collateral (25-plus pieces)
  • product labels
  • corporate sales strategy
  • presentation materials


The Sherwin-Williams stock prices rally, an increased channel share successfully positions the company to make a prime acquisition, and Lowe’s is able to challenge its major competitor.

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Hgtv Fixture