blog

Images of the Outdoors

branding, lifestyle, marketing

Patagonia and the Marketability of Antimaterialism

Patagonia Has Built Its Success on Encouraging Customers to Think, Not Buy

Closeup Image of Driver layered on Image of the street

branding, lifestyle, marketing

Uber Versus Lyft: The Battle for Ride-Sharing Brand Superiority

Politics, Branding, and Self-Driving Cars Will Decide the Struggle Between Uber and Lyft

Prints of Whiskey in glass on Wall

advertising, branding, lifestyle, marketing, marketing to women

Three Male-Centric Industries That Are Embracing Female Consumers and Making More Money Than Ever

Cigars, Bourbon, and Cars: How Companies Like Jim Beam Are Capitalizing on the Shifting Interests of Women

Guy looking out with bag and camera

advertising, branding, lifestyle, marketing

The North Face Does an About-face

A Look at the Unique Relationship Between America’s Favorite Cold-Weather Brand and Its Nonmountaineering Customer

Hand Holding Bubbles

advertising, branding, marketing, marketing to women

From Beauty Bar to Marketing Powerhouse

A Look Back at Dove’s “Campaign for Real Beauty”

Runway Image of Women in Pink and Gray Pastel Dresses

advertising, branding, lifestyle, marketing, marketing to women

The Authentic Model Movement

Brands Are Looking for Relatable Models That Are a Better Reflection of Their Diverse Customer Base

Fashion Female on Mobile Device

advertising, branding, marketing

Clicks and Mortar

How Gucci Combined Digital and In-store to Become One of the Strongest Fashion Houses Standing

Vera Bradley Model Looking Up

marketing, marketing to women

How to Talk to Women (Through Marketing)

Why Understanding Female-Focused Consumer Marketing Is Now More Important Than Ever

Arhaus Folding Chair Beauty Shot with Foliage Backdrop

branding, marketing

Airbnb Crafts the Ultimate Brand Experience

Playing the Hospitable Host to Several Audiences

Retail Store Clothes Rack

branding, lifestyle, marketing

What Happened to Some of Our Favorite Brands?

From Brand Autopsy to Resuscitation: How to Save a Dying Brand

Overhead Image of People Walking on Striped Street

advertising, lifestyle, marketing

Amazon’s Bezos Makes Big Retail Gamble

With Amazon’s Purchase of Whole Foods, Jeff Bezos Is Hoping to Cash in on a Future He Has Helped Shape

Layered Neutral Fabrics

branding, lifestyle, marketing

Rebranding Carhartt

The Iconic American Workwear Brand Expands Its Reach by Challenging Traditional Notions of Work

Peter Millar Underwater Image of Swim Trunks

branding, marketing to women

Why Choose Britton Marketing & Design Group for Building Your Lifestyle Brand?

Seven Things We Do to Help Lifestyle Brands Shine

Repeated Graphic Diamonds

advertising, branding, marketing, marketing to women

Missing the (Marketed) Target on Purpose

These Brands Demonstrate How Changing Your Advertising Message Can Lead to a Whole New World of Consumer Interest

Retail Store Interior Beauty Shot

branding, lifestyle, marketing, marketing to women

Reinventing Retail for the 21st Century

In Search of a New Shopping Experience

Laydown of Magazine Spread and Sunglasses

advertising, branding, lifestyle, marketing, marketing to women

The Power of Female Creative Directors

Female Creative Directors Understand the $7 Billion Buying Power of Women

Laydown of Illustrated Cover with Flowers Sprinkled Around

branding, lifestyle, marketing to women

Anthropologie & Co.: The Expansion of Shabby Chic

Can the Ever-Popular Women’s Retailer Prove That In-Store Is Still in Vogue?

Green Plant

advertising, branding

Frank Lloyd Wright’s Organic Architecture: Green Design Before Its Time

“The Building Grows out of the Landscape as Naturally as Any Plant; Its Relationship to the Site Is So Unique That It Would Be out of Place Elsewhere.” —Frank Lloyd Wright